This was a fictional festival that needed some branding and extra festival elements. With just a name to go on, we looked into what Serenity means, and how it can mean different things to different people. This is where community became the main focus point of the brand, having a music festival for a whole beach community, including patrons and vendors.

Wanting to keep it fun and light, we used the mascot of two dancing waves, to symbolise family and music near the ocean.

We wanted to show how this could look in situ with posters and a fictional lineup, as well as on tags, social posts and merch.