With a bookstore under her belt already, Ladyhawke’s owner was wanting a fresh elegant look for her new bookstore in Ivanhoe. Not wanting any of the “obvious” book motifs, a timeless logo that fits into the Ivanhoe community.

I created a mini brand DNA that looked at Ladyhawke’s customer, future and core values. Helping make them standout and create an experience that would resonate with their audience. Starting with the base logo and brand marks, we wanted to build a logo that could evolve as the shop grows and Ladyhawke finds its path.